Joseph Auga Matamata enticed his victims to move to New Zealand from Samoa, where they were forced to endure brutal beatings if they didn’t stick to cruel “rules”.
When one teenage girl managed to escape, a court heard, the people trafficker, a Samoan chief, tied her hands and wrists and bundled her into a car.
His victims were made to work long hours picking fruit while their captor kept the money for himself and his family.
Some were beaten so badly that they were left scarred, investigators said, and they were physically and verbally attacked for working slowly.
Even after their 14 hour days ended, they were made to carry out chores in Matamata’s home.
Matamata is the first person to be convicted of both human trafficking and slavery in New Zealand.
When the shocking treatment came to light, he was jailed for 11 years and ordered to pay $183,000 – around £93,000 – to his victims.
Justice Helen Cull branded his actions “abhorrent”, saying he created a “climate of fear and intimidation”, RNZ reports.
She told him: “You assaulted them … it included assaults with objects and assaults to the head.
“Some of those assaults caused injury and scarring.
“This instilled fear in the victims and ensured their compliance with your wishes.”
The 13 people – aged between their 50s and a 12-year-old – were brought to Hastings between 1994 and April last year having been promised a new life.
He denied the charges throughout his five week trial before being found guilty of 10 human trafficking charges and 13 of dealing in slaves.
His victims said because of his chiefly status in their native Samoa, they were powerless to oppose him.